Poland Announced As “Market Focus” For London Book Fair 2017
Poland is indeed a force to be reckoned with at the moment, with five Polish winners of the Nobel Prize for Literature in the 20th century alone as well as a literary market selling 106 million books per year and not to mention a tradition of translating which dates back 5 centuries. It is no surprise really that Poland has been chosen as the “Market Focus” at the 2017 London Book Fair.
What Does It Mean To Be The “Market Focus”?
A Cultural Programme is always organised for the Market Focus country providing a valuable opportunity for UK audiences and publishers to meet the authors from that country. It is an all-encompassing series of events which aim to provide essential insight into that country’s publishing industry and potential within that country’s literary circles and internationally.
The Polish Market Focus Programme will be curated by the British Council bringing forth emerging Polish authors based in the UK and the best of contemporary Polish literature: “We are all aware that the London Book Fair is one of the most important publishing industry events in the world. I deeply believe that by being the Market Focus country, publishers in English-speaking countries will become interested in new books from Poland and in the entire offer from our publishing industry.” said Grzegorz Gauden, Director of The Polish Book Institute.
The Polish diaspora in the UK has now reached approximately 2 million, this coupled with more than 500,000 Polish speakers in the UK, it’s high time Polish literature takes pride of place and receives the recognition it deserves in the wider international publishing context.
Gauden is feeling positive about Poland taking centre stage: “We have something to boast about: there are many interesting authors in Polish contemporary literature, and there are several literary genres, such as reportage and crime fiction, which are considered around the world as Poland’s speciality. With Poland’s fantastic children’s books – which have received numerous awards and have been published all over the world – as well as interesting publishing design and excellently developed printing techniques, Poland’s appearance at the London Book Fair promises to be exciting.”