A Little Pocket Of Paris In London


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Think of couture, glamour and the most fashionable brands. Names like Coco Chanel, Louis Vuitton, Christian Dior, Chloé, Hermés, Givenchy, Gaultier, Yves Saint Laurent or Louboutin should come to mind. Other than being Gods in the fashion industry, the thing they have in common is their nationality. These French designers have set trends for years and to this day one cannot argue that they are irrelevant in the worldwide fashion scene.

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Indeed, it isn’t only French designers that are made of gold, but French cities that are associated with luxury, glamour and more. Nice, Cannes and St. Tropez are just some of the fashion capitals that watch parades of celebrities, politicians and industry people year after year sporting the newest trends.

Of course London is already home to beautiful stores by these top designers, but it is also the emerging youngsters that are drawing inspiration from the biggest fashion names who are making a print in the British capital as well. Aimé, for example, is “a little pocket of Paris in London” for fashion enthusiasts. The emporium - their words not ours - stocks some of the most modern and relevant French labels (Marant, Vivien, Seward), as well as some Spanish and Italian brands.

Showcasing French Designer Talent

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French fashion is so relevant, in fact, that the Victoria and Albert Museum showcases some French creations in their Fashion collection. Art galleries throughout the city have popped up with exhibitions to highlight the best work by the abovementioned pioneers of couture fashion, as well. Two years ago, it was Jean Paul Gaultier in the eye of the public.

Moreover, French fashion does not only come in textiles for couture garments; the style and sophistication is translated to furniture, fabrics, lighting and more. That is why the French Design Trail, part of the London Design Festival, will showcase the creativity that brews in France. Through various cities and various styles, you will be able to see the intriguing ways in which French designers use traditional materials.