What makes Chic For Choice different, according Filipa is threefold: 1) Choice: the dresses are sourced from boutiques rather than wholesale from the designers themselves. The girls choose their favourites from a selection. 2) Buy on demand: rather than buying hundreds of dresses in a certain style which could be risky if it was unpopular, the dress is bought once a customer orders it. The idea is that over time the collection they accumulate are the most coveted by the people. 3) Overseas shipping: the company ships to over 15 countries in Europe.
Our favourite feature of the website is the addition of the style quiz which gives you a personalised selection of dresses to suit you. An online stylist in your time of need? Genius.