Expression Of The Self
Not just a label is perhaps a reflection of Jakubowski’s intention to pour her mood into the clothes in her line. During her time at the RCA her unconventional use of a mood board, encouraged by her tutor David Kappo, had her exploring the work of performance artists Francesca Woodman and Marina Abramović. Their honest confrontation with the camera was a useful method for Jakubowski who believes in projecting honesty in her designs: “If you’re feeling sad you have to make a sad collection”. Far from creating a depressing monochromatic set, Jakubowski turns minimalism on its head, making what was traditionally serious, exaggerated, fun and empowering.