London Falls in Love with Irish Fashion
There is plenty of room for young Irish fashion talent in London, and it has been proved countless times on the runways of London Fashion Week. Each year, there is space for Irish presence at these catwalks with designers such as Paul Costelloe, Orla Kiely, Simone Rocha and others showcasing their newest collections to fascinated London audiences, media and fashion personalities. But it isn’t only the big names that keep proving Ireland has got talent in the industry, new emerging designers are making a name for themselves in the British capital, as well.
Earlier this year, JW Anderson - the creative mind behind Spanish fashion label Loewe - surprised London Fashion Week audiences with his interesting unisex take on fashion. Danielle Romeril also showcased her skills with beautifully tailored pieces that contrast with the vivid colours used. The emerging designers are committed to make wearable works of art, and they seem to be doing so with a bang. Dublin original architect firm, Grafton Architects, worked alongside Graphic Relief last year to present The Ogham Wall at the Victoria & Albert Museum in London last year showcasing the work of different Irish designers, some whose clientele includes the likes of Cara Delevingne and certain members of the Emirati Royal Family.
The British Fashion Council is known for giving a space to foreign talent in the industry, and of course Ireland has been a part of the lucky countries who have found a space there. The Council is often exhibiting Irish fashion in what is obviously a global business. The necessity of giving a space to Irish designers in London is based on fact. It is hard for them to sustain and grow a brand in their home country due to lack of support that exists in the nation. While companies can be based in Ireland, their longevity depends majorly on their international presence, which is why London is a perfect place for designers to prove they have the talent needed to grow.
The continued effort between England and Ireland to open fashionable spaces for these designers has helped emerging artists such as Emma Manley, Helen Steele and Martha Lynn find their audience outside their native Ireland.