Wetopia: An Inclusive Take on Design
It seems as though Scandinavian countries are really emphasising on the idea of a utopia being completely inclusive. Sweden is representing itself in the London Design Biennale this year by making a strong emphasis on the ‘we’ in its country’s name. Weden is the name of the wetopian project being presented at the festival, with the aim of having a non-hierarchical production. The idea of a ‘we’ means there is no individual in this project. Although the installation is a collaboration between 15 designers, risks and rewards are shared equally.
Swedish design is not new to the London scene, with plenty of shops around the British capital offering high-end, top-quality furniture and other interior design accessories. Given that the biggest ‘build-it-yourself’ furniture store in the world is Swedish (IKEA), it comes as no surprise that there is a flood of innovation in the country.
The Scandinavian country will also be present at the London Design Festival with a Design Café (Hey Café London), where local coffee and Swedish food and snacks will be available. The exhibition focuses mostly on the space and bar of the coffee shop with leading Swedish design brands for visitors to interact with and get to know about.